The Wrangler Workhorse HT: This tire features a long-wearing tread compound and is backed with a 60,000-mile treadwear limited warranty, providing long, dependable tread life and traction, the company says.Those tires are part of Goodyear’s new Wrangler Workhorse Powerline and include: Mike Dwyer, chief customer officer, North America Consumer, presented the three new tires in the all-terrain segment that Goodyear will release in 2021. This is a positive reflection on both Goodyear and you as a clear extension of our brand.” Scott Rogers, president, North America consumer tires, gives a marketing update to dealers during Goodyear’s 2021 Virtual Dealer Conference. “We’re the brand consumers are most likely to buy, and we intend to keep it that way. “Despite these challenges, our latest consumer brand study shows the equity we built up in our brand health continues to be strong. As a result, the company invested in new platforms to meet consumers where they already were with advertising on channels such as Hulu, Good Morning America and National Geographic. One of those challenges was a tweet from President Donald Trump urging for a ban of Goodyear tires that went viral another was the temporary suspension of live sports, during which Goodyear’s blimps were grounded. Scott Rogers, president, North America consumer tires, told dealers that during the pandemic, Goodyear has been able to adapt to challenges while staying true to its product roadmap and strategy. Despite the hurdles that fell into Goodyear’s path, the company reassured dealers that it is providing the products and programs to help them succeed, including three new all-terrain products Goodyear will release in 2021.
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